SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: earn steadily, conserve aggressively, get a home, and plan for retired life. Yet Gen Z is coming close to money with a fresh perspective. Rather than focusing only on lasting build-up, this generation is focusing on balance, well-being